Recommended Readings

We recommend the following readings and resources from the Community Tool Box:

  1. Chapter 45, Section 1: Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
  2. Chapter 45, Section 2: Conducting a Social Marketing Campaign
  3. Chapter 45, Section 3: Listening to Those Whose Behavior Matters
  4. Chapter 45, Section 5: Promoting Awareness and Interest through Communication
  5. Chapter 45, Section 6: Promoting Behavior Change by Making It Easier and More Rewarding
  6. Chapter 45, Section 7: Supporting and Maintaining Behavior Change
  7. Chapter 6, Section 2: Using Principles of Persuasion
  8. Toolkit: Implementing a Social Marketing Effort