Recommended Readings
We recommend the following readings and resources from the Community Tool Box:
- Chapter 45, Section 1: Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
- Chapter 45, Section 2: Conducting a Social Marketing Campaign
- Chapter 45, Section 3: Listening to Those Whose Behavior Matters
- Chapter 45, Section 5: Promoting Awareness and Interest through Communication
- Chapter 45, Section 6: Promoting Behavior Change by Making It Easier and More Rewarding
- Chapter 45, Section 7: Supporting and Maintaining Behavior Change
- Chapter 6, Section 2: Using Principles of Persuasion
- Toolkit: Implementing a Social Marketing Effort