Skills and Competencies

The demonstrated ability to:

  • Gather information and listen to your target group
  • Develop and communicate messages that can reach people and help them move along a continuum from knowledge to sustained action
  • Identify ways to make the desired behavior easier and more rewarding
  • Identify ways to support and maintain the desired behavior change
  • Use principles of persuasion to encourage new practices
  • Plan a social marketing effort