* 50% discounts are available on the order form for all faculty, staff, and students when using an “.edu” email. 10% bundle discounts are also available for individuals and groups.

Social marketing – promoting socially-important ideas and practices – is an important aspect of community work.  At some point in your work, you may have to use promotional techniques to encourage widespread behavior change related to your goals.

This training provides an overview of the key aspects of social marketing, starting with the idea of social marketing, and helps you understand why, when, and how to engage in it.  Each of the lessons focuses on a specific aspect of social marketing, such as listening, communicating, and making the behavior change easier and more rewarding. The final lesson will help you plan an actual social marketing campaign that you can use in your community.

Learning Objectives

• Understand why and when social marketing can be effective
• Identify the 4 P’s of marketing
• Identify methods for market research
• Learn how to plan a social marketing campaign

Introduction

Video Presenter: Dola Williams